Why?

The video below features Mitch Joel of Twist Media, one of my favorite social media gurus.  Rather than asking "What?", the important question can be "Why?".  

Why should you be on Facebook, or another new media platform?  Throughout the ages and in limitless cultures, people have sought more of two valuable commodities: More Time and More Money.  Social media will provide More Time and More Money for the "crazy-busy" family owned small business owner.

One-on-one communication with customers and potential customers is crucial to the success of a small business, but places ever increasing time demands on an owner and valuable employees.  The very nature of social media is that it is "social" or a person to person communication that permits numerous one-on-one conversations...........simultaneously.  Ironically, using a social media tool appropriately allows business owners to talk with many individual customers and potential customers at the same time, saving or creating More Time for the kajillion other tasks at hand for business owners.

More Money?  That's easy:  "Time is money" and,  More Time = More Money.  And success in marketing through social media in the long run is more effective and essentially cost free.  One can spend less on increasingly ineffective newspaper, yellow pages, radio and TV advertising when utilizing a successful social media strategy.  Remember also that social media is Word of Mouth (your best form of advertising) on steroids.  

More Time + More Money = Happy Family Owned Small Business Owner.  Enjoy the video.

Thanks for sharing 160 seconds of you day,
Smitty