Word of Mouth

"Word of Mouth equals World of Mouth."  Erik Qualman in socialnomics


Ask any small business or family business owner what is the best type of advertising, and the answer will likely be "Word of Mouth."  Not only is word of mouth the cheapest form of advertising, it is also the most effective.  Why?  Because of relationships: 78% of consumers trust recommendations of their peers, and only 14% trust advertisements.  


A word of caution:  word of mouth advertising in the age of social media spreads like a nuclear reaction (as the video below demonstrates).  If the restaurant serves cold food delivered by a cranky server followed by an overpriced check ..... word of mouth through social media will destroy this business.  The transparency of communication today forces businesses to pursue excellence.  One might argue that this is not only good for the consumer, but also good for society as a whole.


Customers strongly expressing an opinion, positive or negative, is the crucial element of business success.  Care not only about, but for, your customers and have no fear that your business will explode like an atomic bomb.


Enjoy the video!


Thanks for sharing 147 seconds of your day,
Smitty